有效的創意，在於回應人性的真實共鳴。 當 AI 成為產出日常、注意力碎片化，行銷人面臨資訊過載與同質化的雙重夾擊。市場眾聲喧嘩，品牌如何創造撼動人心的精準對話？想讓顧客從心動到行動，背後的商業思考為何？ 3 大核心思維 ╳ 4 種行銷議題 ，雙日課程從職能培養到策略應用，帶你走過完整的品牌溝通路徑。深入問題與價值的核心，用創意有效解決商業需求！ 4.29（三）內容企劃力 ♦ Part1 #企劃 10:00-12:00 企劃的建構：從問題設定到精準敘事 講師：陳韻竹／Plan b 共同創辦人 ≣ 學習架構 1. 深入問題與價值核心 𓏸 釐清問題設定與受眾洞察 𓏸 找到能引發共鳴的溝通觀點 2. 命題的轉譯與敘事方法 𓏸 導入設計思考，精準轉譯企劃價值 𓏸 如何創造有感的情境敘事 圖片來源 / Plan b {"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/e8de-1774595328.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/e8de-1774595328.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/e8de-1774595328.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/e8de-1774595328.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/e8de-1774595328.jpg?w=1200&output=webp"},"title":""},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/6ujg-1774595334.png?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/6ujg-1774595334.png?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/6ujg-1774595334.png?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/6ujg-1774595334.png?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/6ujg-1774595334.png?w=1200&output=webp"},"title":""},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/je7a-1774595335.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/je7a-1774595335.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/je7a-1774595335.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/je7a-1774595335.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/je7a-1774595335.jpg?w=1200&output=webp"},"title":""}],"from":"\u5716\u7247\u4f86\u6e90 \/ Plan b","from_link":"","description":"\u2263 \u8b1b\u5e2b\u7c21\u4ecb\uff1a\u6703\u8a08\u7cfb\u7562\uff0c\u6b77\u7d93\u904e\u4e8b\u52d9\u6240\u7684\u6b77\u7df4\uff0c\u4e5f\u81ea\u5927\u5b78\u958b\u59cb\u4e0d\u52d9\u6b63\u696d\u53c3\u8207\u5fae\u96fb\u5f71\u88fd\u4f5c\u53ca\u5275\u696d\u3002\u958b\u904e\u6d3b\u52d5\u7a7a\u9593\u3001\u684c\u904a\u5496\u5561\u5ef3\uff0c\u8a2d\u8a08\u5be6\u5883\u904a\u6232\u3001\u7db2\u7ad9\u5e73\u53f0\u7b49\u8a08\u756b\uff0c\u66fe\u4efb\u53f0\u5317\u5e02\u9752\u5e74\u8aee\u8a62\u59d4\u54e1\u3002\u60f3\u7576\u500b\u4efb\u6027\u6709\u5ea6\u4e0b\uff0c\u9084\u80fd\u5e36\u4f86\u826f\u5584\u7684\u4eba\u30022015 \u5e74\u8207\u5e7e\u4f4d\u5408\u5925\u4eba\u958b\u59cb\u7d93\u71df Plan b\uff0c\u4e3b\u8981\u64d4\u4efb\u9867\u554f\u4f01\u5283\u6838\u5fc3\uff0c\u66fe\u4efb\u54c1\u724c\u53ca\u6c38\u7e8c\u7b56\u7565\u9867\u554f\u3001\u7b56\u5c55\u4eba\u7b49\u89d2\u8272\u3002"} ≣ Plan b 企劃作品 五漁罟浪祭、循環設計展｜福爾摩沙Ｏ號、2025《臺北文創記憶中心｜理想居所 in Tokyo》、臺東設計中心 TTDC、北富銀品牌顧問案、2025 新北市地方自願檢視報告專案...... ... ♦ Part2 #創意 13:00-15:00 創意的轉譯：從議題轉化到有感溝通 講師：程詩郁 / 左腦創意 創辦人暨執行長 ≣ 學習架構 1. 創意的起點 𓏸 以人為本，挖掘精準的溝通切角 𓏸 如何交集品牌目標與受眾痛點 2. 議題的大眾化轉譯 𓏸 用議題創造共鳴的故事力 𓏸 從感動到行動，讓參與成為創意的終點 圖片來源 / 左腦創意 {"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/rw7g-1774595637.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/rw7g-1774595637.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/rw7g-1774595637.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/rw7g-1774595637.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/rw7g-1774595637.jpg?w=1200&output=webp"},"title":""},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/bssf-1774595635.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/bssf-1774595635.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/bssf-1774595635.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2026-03\/bssf-1774595635.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learni